TY  - GEN
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and prmotion : an integrated marketing communications perspective
AV  - HF5823 Bel.
PY  - 2004///
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - 11191
ER  -