TY  - GEN
AU  - Abram, John.
AU  - Hawkes, Paul
TI  - (The) seven myths of customer management : how to be customer driven without being customer-led
AV  - HF5415.5 Abr.
PY  - 2003///
PB  - J. Wiley
KW  - Customer relations - Management
N1  - 11328
ER  -