Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 11th ed. 
 -  Thomson/South-Western  2004. 
<br/><br/>11362 
<br/><br/> Includes CD-ROM. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Boo.