Kotler, Philip. <br/><br/>
Lateral marketing : new techniques for finding breakthrough ideas / 
Philip Kotler, Fernando Trias de Bes. 
 -  J. Wiley  2003. 
<br/><br/>11392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Kot.