TY  - GEN
AU  - Bruhn, Manfred.
TI  - Relationship marketing : management of customer relationships
AV  - HF5415.55 Bru.
PY  - 2003///
PB  - FT/Prentice Hall
KW  - Relationship marketing
KW  - Customer relations - Management
N1  - 11414
ER  -