Zikmund, William G. <br/><br/>
Essentials of market research / 
William G. Zikmund. 
 - 2nd ed. 
 -  South-Western/Thomson  2003. 
<br/><br/>11415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Zik.