TY  - GEN
AU  - Hair, Joseph F.
AU  - Bush, Robert P.; Ortinau, David J.
TI  - Marketing research : within a changing information environment
AV  - HF5415.2 Hai.
PY  - 2003///
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - 11440
N2  - Includes CD-ROM
ER  -