Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 8th ed. 
 -  Thomson/South-Western  2003. 
<br/><br/>11568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Zik.