Perreault, William D. <br/><br/>
Essentials of marketing : a global-managerial approach / 
William D. Perreault, E. Jerome McCarthy. 
 - 8th ed. 
 -  Irwin/McGraw-Hill  2000. 
<br/><br/>11645 
<br/><br/> Includes CD-ROM. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Per.