Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 13th ed. 
 -  Irwin/McGraw-Hill  2004. 
<br/><br/>11646 
<br/><br/> Includes CD-ROM. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Etz.