TY  - GEN
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.; Stanton, William J.
TI  - Marketing
AV  - HF5415 Etz.
PY  - 2004///
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - 11646
N2  - Includes CD-ROM
ER  -