TY  - GEN
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
AV  - HF5415.135 Cra.
PY  - 2003///
PB  - McGraw-Hill/Irwin
KW  - Marketing - Decision making
KW  - Marketing - Management
KW  - Marketing - Management - Case studies
N1  - 11660
ER  -