Bearden, William O. <br/><br/>
Marketing : principles and perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 4th ed. 
 -  McGraw-Hill/Irwin  2004. 
<br/><br/>11671 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / Bea.