TY  - GEN
AU  - Haig, Matt.
TI  - Brand failures : the truth about the 100 biggest branding mistakes of all time
AV  - HD69 B7Hai.
PY  - 2003///
PB  - Kogan Page
KW  - Brand name products - Marketing
KW  - Brand loyalty
KW  - Brand choice
N1  - 11800
ER  -