Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 3rd ed. 
 -  J. Wiley  2004. 
<br/><br/>11874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - Management.<br/>International business enterprises - Management.
<br/><br/><label>LC Class. No.: </label>HF1415  / Kot.