TY  - GEN
AU  - Kotabe, Masaaki.
AU  - Helsen, Kristiaan
TI  - Global marketing management
AV  - HF1415 Kot.
PY  - 2004///
PB  - J. Wiley
KW  - Export marketing - Management
KW  - International business enterprises - Management
N1  - 11874
ER  -