O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 3rd ed. 
 -  South-Western  2003. 
<br/><br/>11909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5821  / Ogu.