TY  - GEN
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris J.; Semenik, Richard J.
TI  - Advertising and integrated brand promotion
AV  - HF5821 Ogu.
PY  - 2003///
PB  - South-Western
KW  - Advertising
KW  - Advertising media planning
N1  - 11909
ER  -