Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier. 
 - 3rd ed. 
 -  Financial Times/Prentice Hall  2003. 
<br/><br/>11911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - Social aspects.<br/>International business enterprises - Social aspects.<br/>Intercultural communication.
<br/><br/><label>LC Class. No.: </label>HF1416  / Usu.