TY  - GEN
AU  - Usunier, Jean-Claude.
TI  - Marketing across cultures
AV  - HF1416 Usu.
PY  - 2003///
PB  - Financial Times/Prentice Hall
KW  - Export marketing - Social aspects
KW  - International business enterprises - Social aspects
KW  - Intercultural communication
N1  - 11911
ER  -