TY  - GEN
AU  - Goh, Sunny T. H.
AU  - Khoo, Kheng-Hor
TI  - Marketing * Wise : an unconventional approach to strategic marketing for Asia
AV  - HF5415.12 A12Goh.
PY  - 2003///
PB  - Prentice Hall
KW  - Marketing - Asia - Management
N1  - 11914
ER  -