TY  - GEN
AU  - Schultz, Don E.
AU  - Kitchen, Philip J.
TI  - Communicating globally : an integrated marketing approach
AV  - HF1416 Sch.
PY  - 2000///
PB  - Palgrave
KW  - Export marketing
KW  - Export marketing - Management
KW  - Communication, International - Management
N1  - 11982
ER  -