TY  - GEN
AU  - Baker, Michael.
AU  - Hart, Susan J.
TI  - Product strategy and management
AV  - HF5415.15 Bak.
PY  - 1999///
PB  - FT/Prentice Hall
KW  - Product management
KW  - New products - Managemnt - Case studies
N1  - 12030
ER  -