Temporal, Paul. <br/><br/>
Romancing the customer : maximizing brand value through powerful relationship management / 
Paul Temporal and Martin Trott. 
 -  J. Wiley  2001. 
<br/><br/>12133 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Brand name products - Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / Tem.