TY  - GEN
AU  - Temporal, Paul.
AU  - Trott, Martin
TI  - Romancing the customer : maximizing brand value through powerful relationship management
AV  - HF5415.55 Tem.
PY  - 2001///
PB  - J. Wiley
KW  - Relationship marketing
KW  - Brand name products - Marketing
N1  - 12133
ER  -