TY  - GEN
AU  - Frankel, Alex.
TI  - Wordcraft : the art of turning little words into big business
AV  - HF6161 B4Fra.
PY  - 2004///
PB  - Crown Publishers
KW  - Brand name products - Case studies
KW  - Business names - Case studies
KW  - Advertising
KW  - Marketing
KW  - Creative ability in business
N1  - 12156
ER  -