TY  - GEN
AU  - Bligh, Philip.
AU  - Turk, Douglas
TI  - CRM unplugged : releasing CRM's strategic value
AV  - HF5415.5 Bli.
PY  - 2004///
PB  - J. Wiley
KW  - Customer relations - Management
KW  - Customer relations - Management - Data processing
N1  - 12170
ER  -