Marketing research : an applied orientation / 
Naresh K. Malhotra..... [ et al. ]. 
 - 2nd ed. 
 -  Prentice Hall  2002. 
<br/><br/>12199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research - Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Mar.