Kerin, Roger A. <br/><br/>
Strategic marketing problems : cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 10th ed. 
 -  Pearson/Prentice Hall  2004. 
<br/><br/>12200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision-making - Case studies.<br/>Marketing - Management - Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / Ker.