TY  - GEN
AU  - Lovelock, Christopher H.
AU  - Wirtz, Jochen
TI  - Services marketing : people, technology, strategy
AV  - HD9980.5 Lov.
PY  - 2004///
PB  - Pearson/Prentice Hall
KW  - Service industries - Asia - Marketing
KW  - Service industries - Asia - Management
KW  - Customer services - Asia - Marketing
N1  - 12205
ER  -