TY  - GEN
AU  - Ranchhod, Ashok.
AU  - Gauzente, Claire
TI  - Marketing strategies : a twenty-first century approach
AV  - HF5415 Ran.
PY  - 2004///
PB  - Financial Tiems/Prentice Hall
KW  - Marketing
KW  - Marketing - Case studies
KW  - Marketing research
N1  - 12217
ER  -