Lovelock, Christopher H. <br/><br/>
Principles of service marketing and management / 
Christopher Lovelock, Lauren Wright. 
 - 2nd ed. 
 -  Prentice Hall  2002. 
<br/><br/>12218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing.<br/>Service industries - Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Lov.