TY  - GEN
AU  - Quelch, John A.; Deshpande, Rohit
TI  - (The) Global market : developing a strategy to manage across borders
AV  - HF1416 Glo.
PY  - 2004///
PB  - Jossey-Bass
KW  - Export marketing - Management
KW  - International business enterprises - Marketing
KW  - Globalization
N1  - 12222
ER  -