TY  - GEN
AU  - Barwise, Patrick.
AU  - Meehan, Sean
TI  - Simply better : winning and keeping customers by delivering what matters most
AV  - HF5415.335 Bar.
PY  - 2004///
PB  - Harvard Business School Press
KW  - Customer satisfaction - Evaluation
KW  - Marketing
N1  - 12227
ER  -