TY  - GEN
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business market management : understanding, creating, and delivering value
AV  - HF5415.1263 And.
PY  - 2004///
PB  - Pearson/Prentice Hall
KW  - Industrial marketing
N1  - 12246
ER  -