Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer. 
 - 2nd ed. 
 -  Pearson/Prentice Hall  2004. 
<br/><br/>12312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Win.