TY  - GEN
AU  - Alsop, Ronald J.
AU  - Eighteen immutable laws of corporate reputation
TI  - (The) 18 immutable laws of corporate reputation : creating, protecting and repairing our most valuable asset
AV  - HD59.2 Als.
PY  - 2004///
PB  - Kogan Page
KW  - Corporate image
N1  - 12321
ER  -