Introduction to marketing : a value exchange approach / 
Mark Gabbott, editor. 
 -  Pearson/Prentice Hall  2004. 
<br/><br/>12322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Int.