TY  - GEN
AU  - Holt, Douglas B.
TI  - How brands become icons : the principles of cultural branding
AV  - HD69 B7Hol.
PY  - 2004///
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Business names
KW  - Popular culture
N1  - 12396
ER  -