TY  - GEN
AU  - Pickton, David.
AU  - Broderick, Amanda
TI  - Integrated marketing communications
AV  - HF5415.123 Pic.
PY  - 2005///
PB  - Prentice Hall/Financial Times
KW  - Communication in marketing
N1  - 12411
N2  - Includes CD-ROM
ER  -