TY - GEN AU - Jackson, Kevin T. TI - Building reputational capital : strategies for integrity and fair play that improve the bottom line AV - HF5387 Jac. PY - 2004/// PB - Oxford University Press KW - Business ethics KW - Leadership - Moral and ethical aspects KW - Industrial management - Moral and ethical aspects KW - Goodwill (Commerce) KW - Reliability KW - Honesty N1 - 12421 ER -