TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing : a global-managerial approach
AV  - HF5415 Per.
PY  - 2005///
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - 12510
N2  - Includes CD-ROM
ER  -