TY  - GEN
AU  - Boone, Louis E.
AU  - Kurtz, David L.
TI  - Contemporary marketing 2005
AV  - HF5415 Boo.
PY  - 2005///
PB  - Thomson/South-Western
KW  - Marketing
N1  - 12511
N2  - Includes CD-ROM
ER  -