Kumar, Nirmalya. <br/><br/>
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / 
Nirmalya Kumar. 
 -  Harvard Business School Press  2004. 
<br/><br/>12594 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / Kum.