Mullins, John W. <br/><br/>
Marketing management : a strategic decision-making approach / 
John W. Mullins, Orville C. Walker, Jean-Claude Larreche. 
 - 5th ed. 
 -  McGraw-Hill/Irwin  2005. 
<br/><br/>12614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Mul.