TY  - GEN
AU  - Lal, Rajiv.
AU  - Quelch, John A.; Rangan, V. Kasturi
TI  - Marketing management : text and cases
AV  - HF5415.13 Lal.
PY  - 2005///
PB  - McGraw-Hill
KW  - Marketing - Management
KW  - Marketing - Management - Case studies
N1  - 12629
ER  -