Koehn, Nancy F. <br/><br/>
Brand new : how entrepreneurs earned consumer's trust from Wedgwood to Dell / 
Nancy F. Koehn. 
 -  Harvard Business School Press  2001. 
<br/><br/>12650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship.<br/>Businesspeople.
<br/><br/><label>LC Class. No.: </label>HB615  / Koe.