TY  - GEN
AU  - Koehn, Nancy F.
TI  - Brand new : how entrepreneurs earned consumer's trust from Wedgwood to Dell
AV  - HB615 Koe.
PY  - 2001///
PB  - Harvard Business School Press
KW  - Entrepreneurship
KW  - Businesspeople
N1  - 12650
ER  -