TY  - GEN
AU  - Kotler, Philip.
AU  - Lee, Nancy
TI  - Corporate social responsibility : doing the most good for your company and your cause
SN  - 9780471476115
AV  - HD60 Kot.
PY  - 2005///
PB  - J. Wiley
KW  - Corporate image
KW  - Social responsibility of business
KW  - Social marketing
KW  - Corporations - Charitable contributions
N1  - 12814
ER  -