TY  - GEN
AU  - Thompson, Arthur A.
AU  - Gamble, John E.; Strickland, A. J.
TI  - Strategy : winning in the marketplace : core concepts, analytical tools, cases
AV  - HD30.28 Tho.
PY  - 2006///
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Industrial management
KW  - Coglomerate corporations - Management
KW  - Strategic planning - Case studies
N1  - 12972
ER  -